Category Archives: Soft

Soft news, reviews, suggestions and tips

Video Training Review: Designing The Moment with Robert Hoekman

Video Training Review: Designing The Moment with Robert Hoekman
When you see a popular site, do you ever wonder how they get so many people to sign up for their products and services? It all has to do with providing an experience to the user that makes them feel comfortable turning over personal information like their e-mail address to the site. It also has to do with providing an environment that makes it easy for them to find what they are looking for without a lot of hassle or searching around. In his video Designing The Moment, Robert Hoekman examines how it is vital that a user to a Web site is able to understand the purpose of the site, what they can gain from it, and if they can trust it enough to give out personal information. The author goes over the material in seven sections and the total runtime is 55:23 minutes. Section 1, "Introduction" begins with the discussion on how is it that certain Web sites are able to get people to sign up for their services on line when there are so many competing sites available. In this short section the author sets up the tone for what will be the rest of the video. Section 2, "Crafting the Elevator Pitch" examines how when a new user comes to a Web site for the first time they need to get oriented to a number of things like what is this site, what is it about, what can it do for them. What you will learn here is how to create a really clear "elevator pitch" for why they should join up here during what is essentially a really short elevator ride. Section 3, "The Investment Breakdown" now takes you from showing what the application is, to about to how much investment the user is going to need to have give, to reap benefits from the site. This is all about keeping the user interested. Section 4, "Calling Users to Action" looks at how you can ask your customers to leave their wallet at the door. In your Web application, this most often occurs as a "Register Now" or "Login" button that encourages your user to sign up for your service. Here the author examines some things to do and some not to do to have the maximum effect of getting users to buy-in.

Who Hacked the Halls of Congress?

Came across an interesting story about the halls of Congress being hacked in October 2006. Although no one knows or is saying, some speculate that the attack can be traced to the Chinese, who seem to get accused of hacking into a lot of government systems (worldwide). Of course, the Chinese officially deny these allegations. Shane Harris of the National Journal reported the attack was initially discovered in one office, but cyber-investigators eventually traced it to eight members' offices, where one or more computers were infected. Besides this, seven committee offices, including the Commission on China, Ways and Means and the International Relations Committee were identified as having compromised computers in them. The International Relations Committee (now the Foreign Affairs Committee) had 25 infected computers and an infected server found in it. The virus discovered was a trojan designed to allow malware (malicious software) to invade government machines and steal information. The investigation revealed that the trojan was probably downloaded by an employee, who clicked on a link in a spam e-mail. This method of dropping a virus on a computer is usually referred to as Phishing. Phishing attacks are normally designed to steal personal and financial information, which is later used to commit financial crimes and identity theft. While most phishing attacks (from a historical perspective) have been financially motivated, we are now seeing more person/position-targeted attacks. This type of phishing is referred to as spear phishing or whaling. In April, there were reports of spear phishing attacks against corporate executives all over the country. The unidentified hackers used a wide-array of attack methods and the malware was downloaded from random Internet addresses. It's suspected they were using other infected machines to launch the attacks, which makes the activity even harder to trace. In this latest instance, it makes sense; the intent was to steal confidential and sensitive information. The article points out that there is a lot of evidence that the Chinese have "penetrated deeply" into both government and corporate systems. Just hours before the Olympics, Joel Brenner, the top U.S. counterintelligence official, warned Americans to leave their smart phones and other wireless computer devices at home. He told CBS News that the public security services in China can turn on a cell phone and activate its microphone when the owner thinks it's off. In July, Senator Sam Brownback also warned that China was planning to mount a massive espionage operation on guests staying at major hotels during the Olympics. Last year there was speculation in the press that Commerce Secretary Carlos Gutierrez's laptop was hacked during a visit to China and the information was used to hack into government computers. Even scarier, rumors abound that Chinese hackers have already attacked power grids and that they are developing a cyber-warfare capability. The article's conclusion points to a just released Report of the CSIS Commission on Cybersecurity for the 44th Presidency. The study recommends that President Elect Obama establish a Cyber-Security Directorate in the NSC, who would direct a National Office for Cyberspace. As a mere observer of all of this, I think President Elect Obama needs to take this report seriously. We need to remember (especially while a financial crisis is going on) that besides being a threat to National security, hacking also threatens our financial stability. Although this post points to the Chinese, they certainly aren't the only players in the International hacking game, and the problem it presents isn't going away. Sadly, some believe the problem is getting worse. There is little doubt that change is needed in the way we address this problem and hopefully this is what will occur. 

Keeping an ID Theft Victim’s Information Private is Catching On

Keeping an ID Theft Victim’s Information Private is Catching On
Tom Fragala, CEO of Truston Identity Theft Services, started his MyTruston identity theft and recovery product based on the principle that he didn't believe an identity theft victim should have to give up their information to a third-party to protect themselves. After all, most of this information gets stored in a database, which is one of main places (besides trash cans) identity thieves go to steal information. Information stored on databases is legitimately bought and sold by information brokers all the time. Criminals sometimes pose as having a legitimate interest to access the information. Of course, there have also been cases of dishonest employees selling it without a so-called legitimate purpose. This makes it extremely difficult to determine exactly where any stolen information originally came from. At this point in time, so much information has been stolen, we routinely hear about it being sold in chat rooms right over the Internet. It didn't make sense to Tom to put all this information in another place, where it could potentially be compromised again. Databases have created an ability to store more information than ever before and transfer it with a click of a mouse. Having been an identity theft victim himself, Tom had some rather personal feelings on the subject. It should also be mentioned that Tom has spent thousands of hours being a personal advocate for victims of this crime. Since launching the do-it-yourself tool — where you don't have to be an expert to protect yourself or recover from identity theft — it has received numerous awards and become a hot topic within the technology industry itself. Besides not having to be an ID theft expert — you don't have to expose any of your personal information to a third party and the protection aspect is and always has been free. There is a charge for using the recovery tool, which can be cancelled anytime. I'll tell you a secret about that last statement, further down. I discovered the latest news that the Truston concept is catching on when reading Tom's blog, which is well worth a read if you are interested in identity theft or privacy issues. "Today we announced that our MyTruston product has been included in the portfolio of the Affinion Security Center, the largest provider of identity protection and privacy services. Affinion has nearly 35 years of industry experience and over 65 million members of their many products. Clients of their identity protection and privacy products include Wells Fargo, Bank of America and The Hartford Insurance. Truston's Software-as-a-Service technology is deeply integrated within the Affinion Security Center’s core solution platform, IdentitySecure," according to Tom himself.

Traditional Radio, Part Two: Rock Bottom, Rebuild, Baby Boomers and Generations X, Y & Z

This is the second installment of a three part series on the problems of radio. Consolidation and financial woes have caused chaos and confusion. The industry is in a position to examine, refocus, and plan for the future. Rock Bottom and Rebuild Once radio gets out of the finance business and returns to the business of radio, experienced broadcasters will be necessary to rebuild and make the product viable again. The dominance is over, but with vision, “Intelligent Gut” and a redefinition of success, traditional radio could thrive again. The election of Barack Obama clearly demonstrated old media (Radio, TV, and Print) needs a new direction. During the last 10 years, some astute radio broadcasters have dabbled with e-mails, the Internet, text messaging, blogging, web videos, mp3’s, social networking, cell phones, I-phones, music downloading, and file sharing web companies. On the advice of researchers, consultants, station interns, and geeks speaking geek-a-nese, other broadcasters simply copied their peers. However, it is difficult to play follow the leader with so much uncertainty in selecting the correct path. This is why it is hard for some to make appropriate decisions to re-invent the industry. The legendary Program Director Buzz Bennett, said to me in 1996, radio is like an addict; it will have to bottom out and admit the problem before it can begin a recovery. Buzzy, whose life was an open book, knew a thing or two about addictions and has proven correct. Generations and Technology In order to fix the problem, it is important to understand the birth generations: 1. Silent Generation, born between 1925-1942 2. Baby Boomer, born between 1943-1960, age 48-65 3. Generation X, born between 1961-1981, age 27-47 4. Generation Y, born between 1982-2001, age 7-26 5. Generation Z, born between 2002-2021, age 6- It is important to understand the generations and how new technology has changed traditional radio. The two personal computer gurus responsible for revolutionizing communications, Microsoft’s Bill Gates and Apple’s Steve Jobs are baby boomers, both born in 1955. New media usage can be tracked though the generations.

Most Internet Scams Start with Spam

I’m sure we’ve all noticed spam levels are slightly down, or that our spam filters seem to be working a little better. Nevertheless, spam continues to get through filters and for the next few weeks, a lot of it will have a holiday theme. Due to the sour economic situation, it’s also likely going to take advantage of financial fears or the promise of a rescue from an already bad situation. Since most unfortunate situations involving fraud, phishing, and financial misdeeds on the Internet start with a spam e-mail, it pays to use a little common sense and caution before falling for a too good to be true, or sometimes scary e-mail from an unknown source. Last week, Symantec issued its December 2008 State of Spam Report. It predicts that although spam volumes are down after a lot of providers blocked access to sites hosted by McColo.com, we will likely see them rise again. Spam levels dropped a reported 65 percent after this happened. “McColo.com was allegedly hosting a significant number of botnet command-and-control systems’” according to the report. The bad news is that the report indicates the bad guys are moving elsewhere and that a number of them are hosting their efforts from IP addresses in (where else) China. Getting back to the holiday season, the report notes that spammers are mimicking marketing come-ons from legitimate retailers offering holiday shopping deals. This makes it hard to distinguish exactly who is behind the e-mail. Sometimes the line between legitimate and illegitimate becomes a little blurry, which is something spammers have always taken advantage of. The report also reveals a lot of links leading to malware infected sites in spam e-mails are using political themes to draw in their victims. Items related to Barack Obama are especially popular with spammers and scammers. In another twist to using Obama’s good name, one spam campaign offered a Barack Obama coin, “a piece of history for only $9.95 plus shipping.” This was an attempt to steal debit and credit card information. Hot news stories were also used as lures to download malicious software. In particular, the recent Mumbai terrorist attacks pointed to links designed to infect machines. Ironically, a lot of this malware is designed to turn a computer into what is referred to as a “zombie,” which when used in a botnet is used to send out even more spam. While we haven’t seen the holiday season pass, spammers of the scammer type are already using the IRS name to steal personal and financial information. The pre-tax season phishing scheme mentioned in the Symantec Report involved a come-on designed to snare people by telling them they had a tax refund or economic stimulus payment due to them. The link in these e-mails went to fake IRS site(s) — complete with offical logos — designed to steal personal and financial information.

Video Training Review: Illustrator CS4 New Features with Mordy Golding from Lynda.com

Video Training Review: Illustrator CS4 New Features with Mordy Golding from Lynda.com
Alright, you know Illustrator pretty well, but they just came out with a new version called Illustrator CS4. The question is, how exactly do you get up to speed with all of the new features without having to hash through the old just to find the differences? Well, just ask Mordy! Get online at Lynda.com and in Illustrator CS4 New Features, he will show it to you. Mordy Golding has put together a short course that focuses just on the new features of Illustrator CS4. As a leading expert in Illustrator, he covers the latest developments in Adobe's vector image editor, and he leaves no stone unturned. This course lasts 1.25 hours. The first thing that the instructor covers is the changes in the interface. Adobe has been working hard at trying to get all of their products as unified as possible, and here he covers the changes. He then moves on to the use of new multiple artboards. This is a feature that a lot of people have been wanting for quite a while. Here you are shown why you would want to use them, and how to create a set and interact with them. The appearance panel has had a major overhaul in Illustrator CS4, as well as some of the other Adobe products, and here you are shown why it now becomes a focal point in your workflow. It will help you eliminate the need to trudge through menus. Next he looks at the new capabilities of graphic styles like the ability to add-on graphic styles to existing styles in a compounding manner. Clipping masks have made it so much easier to select and mask objects in Illustrator and here you are shown techniques in which you no longer have to lock and unlock layers to get the right object. The instructor then explains the new Blob brush. He first reminds you about the problems with the painting methods in past versions. Then you are exposed to what you are now able to do with the new Blob brush, and how it can make many things you do much easier.

Australians Want the Internet Raw

About a year ago I wrote a piece entitled Australia Online, in which I suggested that public discourse has failed to consider the economic impact of Internet policy, and has instead been distracted by the fears and philosophical questions that the medium has raised. At the time, I had assumed that the Australian Labor Party's policy to implement a mandatory Internet filtering system – to be enforced by Internet service providers – was merely a ploy. After all, despite the obvious economic need to increase bandwidth, there are still a few crazies out there who are scared of new technology. As it turned out, however, this is a real policy that the Rudd government is committed to. In fact, they are actually pushing for technical trials despite a massive public backlash. Get Up! Australia – a non-affiliated collection of activists – have come out against the filter on both the economic and civil liberties front, so far gathering at least 86,000 online signatures. On Facebook, more than 5,400 people have registered their intent to join this weekend's national street protest in the state capitals, with a further 7,400 maybe responses. And, after Stephen Conroy, the Minister for Broadband and the Digital Economy, launched his department's shiny new blog, there has been a non-stop flood of comments against the proposal. Here's a taste: The proposed filter is flawed for reasons both technical and social. Its up to parents to police their children's Internet exposure, not some governing body. As a voter and ICT professional for may years, I vehemently oppose such a useless attempt at pandering to the ignorant an uninformed. –"Adam" Ridiculous. This is like 1984 meets China. Whatever happened to the free world? –"Davesquirrel" In an attempt to counter the arguments of civil libertarians and people who actually know how technology works, advocates of the scheme have been arguing from a secular moral high ground, and a close look at this story on the 7:30 Report epitomizes how the debate is being framed – with protecting children on one side and supporting Internet stakeholders on the other. Clive Hamilton's recent opinion piece on ABC Online has been most scornful of those opposing the censorship proposal: The Internet has spawned a new cohort of libertarians who see the medium as the source of ultimate freedom…it's one more manifestation of the radical individualism of modern affluent societies. Trying to get the net warriors to acknowledge the extent of the social problem of youth access to pornography is nigh impossible. Though it is true that the Internet has encouraged people like myself to value personal choice in what I read and watch — perhaps even more so than previous generations — the sad thing is that Hamilton's research base is completely skewed. The argument he makes is that a five year old survey of parents found 93% in favour of a mandatory filter, and that one can easily locate the most grotesque and violent forms of pornography on the net. What risk pornography in and of itself actually poses to young people is left unanswered.

Microsoft Goes Viral with the Help of Brickfish – Part One

Microsoft Goes Viral with the Help of Brickfish – Part One
This is the first part of a three-part series about Microsoft and Brickfish teaming up to get the "I’m a PC" campaign all across the Internet. This part focuses mainly on the campaign itself and on the nature of how Brickfish scores a viral medium. The additional two parts will be interviews, one with the CEO of Brickfish talking about their previous and current campaigns as well as how they run the system. The other interview will be with  Microsoft's Group Marketing Manager for Digital Marketing (what a mouthful), focusing on this specific campaign, and the probable campaigns in the future, as well as what Microsoft is doing to recapture the college market. Breaking News  Brickfish, the social media advertising network, joined up in early December with Microsoft to promote a new advertising campaign as part of Microsoft’s "Life Without Walls" overall campaign. The two companies combined to offer an online competition, mainly geared at college-aged Windows users, but accessible to any age. The contest is designed to show cases the individuality of each Windows user. The campaign calls for each person to submit either a picture or a video (preferably one created using a Web cam) and a statement as to why “I’m a PC.” The four winners will be receiving at least a new laptop, along with various other items. For more information about the campaign please visit their Web site where you can look at the official rules, the prizes, and the already-submitted competition. Microsoft’s Goal In a time when Microsoft’s biggest rival Apple is making gains in market share with college students, and the long-time free OS Linux is slowly grabbing more people (thanks in part to a growing netbook trend), Microsoft is attempting to recapture their once-dominated market. For years, Apple has been casting Windows as the operating system of corporate-stiffs and of the conforming masses. Microsoft has finally decided to strike back.  As Marty Collins, Microsoft Group Marketing Manager for Windows, puts it, "'I’m a PC’ is about celebrating the individuality within the global Windows community and the pride we all have in our own unique passions — and how technology can help us further these interests." The battle for the college-age demographic is now under way, with both sides putting out their best attacks.   Microsoft is using the "Life Without Walls" campaign to show that Windows is not only essential in every household and business, but fun and easy to use, too. This competition is designed to showcase that every user is different, and that they all use Windows for a different reason. Combine this with the recent Mojave Experiment, which showed the useful (for parents) controls in Windows Vista and also showed how easy it was to use, and you have a killer combo. Frankly, I believe that these two campaigns should help revitalize Windows; I feel that the campaigns will fulfill their purposes and show that Windows is actually a fun, and diverse, operating system. I mean, who better to sell something than your friend, your co-worker, or the girl next door?

Video Training Review: A Celebration of Art – Weddings, Portraits, and Faces with Fay Sirkis from NAPP

Video Training Review: A Celebration of Art – Weddings, Portraits, and Faces  with Fay Sirkis from NAPP
A Celebration of Art – Weddings, Portraits, and Faces with Fay Sirkis is the new video training DVD for those who want to take their digital paint to the next level. Building off the instructor's prior DVD, Paint Like A Master this video continues your education in the use of Painter X and Adobe Photoshop for creating digital artwork. It is hosted by Fay Sirkis, an internationally recognized portrait artist, photographer, and instructor. The video is published by National Association of Photoshop Professionals, or NAPP. If you are not familiar with NAPP, please read my review on Photoshop User magazine to gain more insight on what NAPP is all about and why you might want to join. Weddings, Portraits, and Faces is contained on two DVDs that run 397 minutes (6.6 hours) and are for use on a computer. It is aimed at users who want to take their digital painting to the next level. The author goes over the material in 51 lessons divided into eight sections. Section 1 — "Retouching Eyes" (12 lessons) — begins, as in her previous DVD, by using Photoshop to prepare the image. There is a lot of information contained in these lessons with regard to retouching eyes. As they say, the eyes are the gateway to the soul, and so they are just as important to your portrait. In these lessons, your instructor goes over, in very fine detail, everything you will need to know about making the eyes the centerpiece of your work. The techniques covered here deal with all types of situations such as where the eyes are bland, how to fix small pupils, catch lights, and how to work with brown eyes. It begins with a sketch of the parts of the eyes and how these relate to real eyes. Throughout these lessons you will learn how best to work with the pupils, moon, iris, and catch light. You begin with working the eyes of a groom. You move on to a little girl with where you work with her brown eyes. Then you see how to work with the whites and eyelashes. In each scenario, the instructor shows you how to take on new challenges with respect to the eye area. Keep in mind that this is not done from a photographer's perspective, rather from a painter's viewpoint and the techniques can be very different.

Is the CheckFree Hack a New Information Theft Trend?

It was revealed earlier in the week that hackers had taken command and control of a free e-bill Web site called CheckFree.com. CheckFree offers their customers the ability to collect all their bills and pay them with a few clicks of a mouse. CheckFree is one the larger companies in e-payment business and serves about 24.7 million customers. Given this, there is little doubt they have a large amount of personal and financial data passing through their site. The hacking method appeared to be a little less than sophisticated. Someone stole the username and password to the site and put in changes that directed users to a page that installs malware on the user's machine. This was done by changing the address in CheckFree.com's domain name system (DNS) to redirect visitors to an Internet address in the Ukraine. Although CheckFree is still analyzing the malware, Brian Krebs at the Washington Post was able to quote Trend Micro as saying the malware was designed to steal user credentials. The registrar, Network Solutions, was quick to claim there had been no breach of their system. At this point in the game — since no one knows or is saying – my guess is that this statement probably means there was one that they don't know of at this time. Network Solutions did warn their customers about a phishing attack on their customers about a month ago. This has led to speculation that the credentials were stolen by information-stealing malware, or by social engineering (someone being tricked into giving them up). The Washington Post story also mentions that U.S. Bank might have been affected by this attack, but isn't commenting. In a subsequent post in Security Fix (Washington Post), Brian Krebs noted that Internet security firm known as Internet Identity reported that 71 other domains were pointed at the Ukrainian domain in question during the attack. Thus far, about 5,000 victims have been identified. As in the past, instances where identities were compromised are being offered free identity theft protection for their unfortunate circumstance. I decided to look at the CheckFree site itself. The reason I did this is because whenever I see the word "free," especially in cyberspace, I've learned to be wary.